About

ABOUT US:

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  • Night Vision Marketing is a young and dynamic company that specializes in translating company and/or brand strategy in actionable solutions that are easily implementable  –  we call this ‘STRAC-T-IVATION’.
  • Our logo alludes to our focus in African markets where the complexity of bringing brands to consumers needs ‘specialist’ focus given the dynamics of 1st and 3rd world TRADING environments.
  • Countries we do work in include:  Nigeria, Cameroun, Ghana, Uganda, Kenya, Angola, Namibia and South Africa.
  • We consider ourselves a full service business partner, providing the creative value of a traditional agency, enhanced by our commercial understanding of your business, which will deliver the best RTM and consumer engagement solutions.
  • Form part of a group of company’s that services the formal & main market in various segments and product categories.
  • Night Vision Marketing as a company began with the vision of establishing a Pan-African footprint to drive brand penetration across multiple and diverse markets.
  • To achieve this we have resource and discipline in the following areas:  Consumer Activation, RTM development (consultative), Brand/Campaign Management, Brand Advocacy Implementation, Sales Management, Eventing infrastructure and collateral, Creative development and DTP.
  • In terms of RTM development, once we have identified the relevant partners (If strategically required to use third parties), we would manage and work alongside these partners to ensure we not only meet the business objectives from a sales and distribution perspective, but drive brand equity at the same time.

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